Convenience driving audiences, addressability driving advertisers to connected TV
The Addressable TV and beyond Summit focused on how the TV industry is witnessing a transformation and India is set to become the third-largest TV market in the next three years.
GroupM’s Finecast, in partnership with Kantar, also unveiled ‘The Changing Landscape of Indian Television’ report that highlighted the rapidly changing media consumption habits.
Atique Kazi, President – Data, Performance & Digital Products, GroupM India shared his views on the topic.
He remarked, “We are a country of 302 million households and of that 210 million are TV households, so we are talking about a 70pc penetration out there. So there is definitely room to grow within these 30pc households for TV penetration and year on year we are adding approximately 1.8pc.