Here’s what
we’re up to in
advanced TV

Haven holiday parks wanted to increase sales at their holiday parks, as well as reach a more affluent audience, thereby increasing the booking value of each holiday.

Boots wanted to tune into consumers’ post-COVID sentiment with its ‘Summer Better Be Ready’ multi-channel campaign to drive incremental spend amongst existing Boots customers.

Miracle-Gro utilised the power of addressable TV to create a custom audience of keen gardeners and reach them on the the most impactful and engaging environment – the TV screen. The campaign was very successful with strong results across key metrics including a 3.5% increase in total revenue and a more than 2% increase in total customers.

Hyperoptic turned to Finecast to raise brand awareness in areas where their service was available and to drive an uplift in interest, enquiries, and ultimately, sales. New to TV advertising, they wanted to deploy their TV budget as cost effectively as possible; this meant delivering their ad only to those for whom their service was available. The campaign was very effective in enabling Hyperoptic to reach their target audiences, drive incremental sales and grow their customer base.

Royal Canin used 3rd party data and Mastercard aggregated and anonymised transactional data to identify households with cat owners and deliver its audio-visual message. The campaign achieved positive results such as 74% of the exposed group showing likelihood to purchase Royal Canin compared to 33% of the control group.

Finecast created a bespoke audience and campaign for TalkTalk, with an aim to increase its reach through their AV channels. The campaign achieved a cost saving of £227,000 and a +1.3% incremental reach across all target audiences.

Finecast helped World Vision Australia (WVA) to launch a campaign to reach those who are most likely to give when they see stories of children living in poverty, using a combination of data inputs from Finecast Audience Planner. The campaign drove strong ad recall across all ages, genders and life stage groups, including those over 40 years of age, and significantly high recall was also seen among people aged between 18 and 39 and males.

Cunard partnered with Finecast to identify and reach their optimal target audience via addressable TV, resulting in impressive emotional response, increased purchase intent and brand consideration. 21% of people went on to purchase Wolf Blass wine in store or online after having seen the ad messaging.