Finecast drives cost savings and incremental reach for BMW
Choose BMW first when buying a new PHEV car
Maximise the reach on their campaign in the most cost-efficient way
Using Finecast’s sophisticated targeting capabilities and the Finecast Total TV product, BMW were able to create a “hybrid intenders” audience
Finecast Total TV is a measurement solution for brands who are running across addressable and linear and provides post campaign data and insights into:• Incremental reach of TV campaigns• Impact of additional spend to ensure cost effectiveness• Frequency of which a campaign is shown to an audienceTotal TV enables brands to plan more strategically, better manage budgets and ensure cost efficiency and effectiveness of campaigns.
"TV is the strongest channel for BMW to drive leads and enquiries and replicating this in a more targeted environment is the reason why Finecast has become indispensable for our VOD plans."
BMW drove incremental reach via Finecast, reaching an additional 3% of all ABC1 adults (853k) and an additional 4.1% of adults aged 18-34 (526k).
Addressable TV planned and bought via Finecast was more cost-effective from day one for adults aged 18-34, equating to savings of £126k and £15k for ABC1 Adults. Spontaneous brand awareness for Hybrid automotivebrands increased by +12 percentage points in the Finecast exposed group. Additional metrics included:
• +29% point uplift for purchase intent• +31% point uplift for consideration
Credits: Photos by Devon Janse van Rensburg, Eugene Tkachenko, Sepehr Samavati, Matteo Balzanelli