Finecast drives footfall and sales uplift for leading UK home improvement & garden retailer
The UK’s leading home improvement and garden living retailer
Drive kitchen sales
Build fully bespoke audience segments for B&Q’s audience
Finecast and Wavemaker worked with Blis to implement a control vs. exposed footfall uplift study, to measure footfall to a balanced subset of B&Q stores.
We were very pleased with the results of our campaign. Addressable TV with Finecast enabled us to reach our target audience and drive store traffic and kitchen sales during our campaign.
The campaign was very successful in driving footfall to select B&Q stores, all across the country.
Impact of the campaign can be measured across two key metrics: conversion and uplift. Stores and the surrounding catchment areas that were exposed to Finecast activity witnessed a +23% greater increase in store visit conversion (51% increase) than those in the control group during the campaign period.Stores in the exposed group saw an average +5% uplift in visitor numbers across the 5 weeks of Finecast activity versus the expected level (derived from the pre-campaign period and control region levels).
Credits: Photos by roam in color, Jeff Sheldon