New-to-TV solutions

Can TV advertising help your brand?

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Accessible

TV's reach isn't out of reach

Advertise on the most powerful platform and across multiple devices in the expanding TV universe without blowing your budget.

Addressable

Advertise with confidence

Optimise your campaigns with top-tier content, distribution experts, data partners and access to 100% addressable broadcaster-quality inventory.

Precise

Best-in-class data is your best friend

Reach the audience that's best for your brand with precision targeting and your choice of over 1,200 bespoke targeted segments.

Measurable

Combining the power of TV with the precision of data

Monitor near real-time campaign results with Finecast Report to view increases in awareness, recognition and sales.

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We take brand
safety seriously

Publisher direct integration

Publisher Direct Integration

100% premium, curated content sourced from top broadcasters

The GroupM Standard

GroupM Standard

GroupM brand safety protocols ensure your investment is placed in a premium content environment that won't negatively affect your brand.

Strict inclusion lists

Strict Inclusion List

We use platform-based safety tools and regular reporting to protect advertisers from fraud and non-safe content.

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Over 70% of viewers define TV as broadcaster video-on-demand, while over 50% say it's SVOD.

Simplifying a complex TV landscape

Although people watch TV in more ways than in the past, they also watch more of it than ever. With a screen in every room and plenty of options to watch on-the-go, TV is a powerful opportunity for advertisers.

Related success stories

See how we help New-to-TV clients launch campaigns like seasoned pros.
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