Redefining TV for the data age

  • 1 minute read
  • United Kingdom
  • 09/12/2021
Redefining TV for the data age cover

The audience-first TV future is already here. TV is no longer about just one-to-all broadcasting – it’s about targeting bespoke audiences via smart analysis of data, providing a better experience for both viewers and advertisers.

Together with AddressableTV specialists, brands are using sophisticated tools to analyse data sets and identify their key audiences, in an anonymised, GDPR-safe manner.

Learn more in this Campaign UK article.