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Leveraging the power of commerce data with addressable TV
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
5 minutes read
05/09/2023
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Leveraging the power of commerce data with addressable TV
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
5 minutes read
05/09/2023

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Six ways that addressable is changing the TV landscape

1 minute read
United Kingdom
26/05/2021

6 ways that addressable is changing the TV landscape cover

“TV’s not declining, it’s just becoming more advanced and redefined,” said Robyn Christison, engagement director at Finecast whose recent collaboration with self-care product manufacturer Perrigo has been a success story of adapting to changing market conditions.Great article in Campaign following on our presentation at Media360 last week. Read it here.