Success Story

Finecast’s delivers strong brand uplift results across key metrics for Kikkoman

  • 2 minutes read
  • United Kingdom
  • Food & Beverage
  • Custom audiences
  • Incremental reach
  • 2022
Kikkoman Case Study Image


Of exposed feel positive about the ad


Of exposed likely to purchase Kikkoman in the future


Of exposed likely to consider Kikkoman

Delighting consumers around the globe with their delicious range of sauces since 1917

Soy sauce is one of the most widely consumed food ingredients that is used across the world and the UK is a competitive market for these products

Drive awareness and sales in the soy sauce category

Kikkoman wished to drive awareness and sales in the soy sauce category amongst sauce lovers and increase their consideration against other Soy Sauce brands.

Build a bespoke segment for Kikkoman target consumers

Through Finecast targeting we created a bespoke Nectar segment which used Sainsbury’s data to build a segmentation of those who shop across soy sauce products. This segmentation was utilised alongside data from Experian and Acxiom, who were identified through YouGov as being 45+ and having adventurous food taste or using cooking sauces frequently.

Finecast proved to be a highly valuable support for our traditional TV led campaign, helping us to reach some valuable audiences we might otherwise have missed with a TV only strategy.

Tomoki Kawai - Sales & Marketing Manager

The campaign achieved positive results overall

The campaign achieved positive results overall, with exposed respondents showing uplifts vscontrol across all metrics tested, with 81% of the exposed group likely to purchase and positive brand metrics including emotional response, consideration, recommendation and aided brand awareness.


Credits: Photo by Jan Zinnbauer

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