Success Story
Addressable campaign drives increase in website traffic and revenue for The Cotswold Company
5%
uplift in online sessions
5%
of revenue generated is attributed to Finecast
>56k
incremental uplift in online sessions
Challenge
The Cotswold Company is a premium home and furniture retailer.
After a successful year of ‘testing and learning’ in 2021, The Cotswold Company wanted to better understand the efficiencies of their marketing budget. Their 2022 activity sought to assess Finecast’s ability to drive consideration and intent.
Approach
The Cotswold Company partnered with Finecast to identify and reach their optimal target audience via addressable TV.
Finecast customised their audience profile using data from YouGov. This was then mapped to the highest indexing Experian & Acxiom targeting segments that indicated households with an interest in home furniture or who were likely to conduct home improvements in the next 12 months.
The impact that our Finecast campaign had on our web traffic and revenue showed us, once again, how important it is to get our creative in front of a receptive audience.
Results
To gain insight into The Cotswold Company’s measurement objectives, AudienceProject used campaign exposure data and Google Analytics conversion data to determine the impact of the Finecast campaign on web sessions, revenue, and pages viewed per session.
Across the campaign period, Finecast drove:
- an uplift of 4.87% in online sessions vs. the control baseline
- A 5.57% increase in revenue vs. the control baseline
- An incremental uplift of approximately 56.6k online sessions
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