The picture this builds for advertisers is quite exciting – the possibilities for exploration into audiences and the content they are served is limited only by imagination (and budgets!) and it’s when audience targeting and creative content work hand in hand that advertisers can see the maximum benefits of addressable TV.

We partnered with Finecast to generate a market-leading understanding of how to use TV in the ‘new normal’ digital age. By doing so we have developed and equipped ourselves with a planning USP which will inform our future investment decisions.

The brand lift study conducted by Finecast for our SS22 campaign was very thorough and helpful. It provided key insights that we plan to implement into future paid media initiatives, which will help shape and guide our messaging and targets.

The precision TV data capability as planned and activated through Finecast allowed us to hone in onour very specific target audience, charity donors, and minimise advertising waste. We combined this new targeting capability with an addressable TV approach which meant we could encourage this audience at scale to act.

We are delighted with the performance of the Wolf Blass – Here’s to the campaign that aired last Christmas using Finecast to innovatively target consumers. With the objective of recruiting into the wine category, digital played a huge part in our 2020 marketing plans. The VOD commercial enabled us to reach audiences, analyse customer behaviour and track purchases in a highly effective and impactful way.