With plenty of screens to choose from, people are watching TV whenever and wherever they want. Addressable TV is the key to reaching them at the right time and on the right show.
Addressable TV advertising opens the door for brands to enter the TV space, increases the reach of your large-scale traditional TV ad buys and focuses on relevance and impact.
We are delighted with the performance of the Wolf Blass – Here’s to the campaign that aired last Christmas using Finecast to innovatively target consumers. With the objective of recruiting into the wine category, digital played a huge part in our 2020 marketing plans. The VOD commercial enabled us to reach audiences, analyse customer behaviour and track purchases in a highly effective and impactful way.
Chantal McDowell, Brand Manager
We saw an immediate effect to our MoM sales during the campaign launch. As broader awareness within our target audience grew over time, we enjoyed a compounding lift in sales that endured beyond campaign close. Validating TV’s strength in Adstock.
Paul Vita, Marketing Director
We were so pleased with the results of the addressable TV campaign run through Finecast. The results clearly demonstrated a positive impact on our brand health metrics.
Richard Fogelman, CEO
Finecast proved to be a highly valuable support for our traditional TV led campaign, helping us to reach some valuable audiences we might otherwise have missed with a TV only strategy.
Tomoki Kawai, Sales & Marketing Manager
Addressable TV allowed us to add incremental reach to our linear TV campaign, in turn giving us access to lighter TV viewers. Because we can be more focused in our messaging to our target audiences, we can minimise wastage and be much more efficient.