MarketingWeek: Six trends in TV advertising marketers must consider in 2023

  • 1 minute read
  • United Kingdom
  • 03/11/2022

TV has a strong history of building brand awareness and boosting sales, but brands’ ability to find their audience in this fragmented market continues to present a very real challenge. With 2023 ushering in further economic uncertainty and a continuation of the cost-of-living crisis, short-term performance metrics are similarly growing in importance.

Here are six top TV advertising trends for 2023 that brands must be aware of, to make best use of their marketing budgets next year.