How It Works
Access the
most precise TV
advertising
TV is anywhere & everywhere
With plenty of screens to choose from, people are watching TV whenever and wherever they want. Addressable TV is the key to reaching them at the right time and on the right show.
Harness the power of addressable TV
Addressable TV advertising opens the door for brands to enter the TV space, increases the reach of your large-scale traditional TV ad buys and focuses on relevance and impact.
Your single point of access to addressable TV
Finecast is a one-stop-shop that lets you reach your audience on any screen with minimal wastage.
What our clients say about us
From finance to pet food, we work across all industries.
TV is the strongest channel for BMW to drive leads and enquiries and replicating this in a more targeted environment is the reason why Finecast has become indispensable for our VOD plans.
Fiona Jones, Brand Communications Manager
The picture this builds for advertisers is quite exciting – the possibilities for exploration into audiences and the content they are served is limited only by imagination (and budgets!) and it’s when audience targeting and creative content work hand in hand that advertisers can see the maximum benefits of addressable TV.
Harry Harcus, Managing Director, Finecast
Using Finecast, we were able to target the right customer with our creative – reducing wastage and ensuring only the relevant consumers were exposed. The uplift study also helped to reaffirm the creative decisions we had made and gave us the confidence to invest further into video-on-demand platforms in order to change the perception of the brand.
Chris McKay, Head of Brand Engagement
By using Finecast’s custom targeting and single access point to addressable TV, we have been able to maximise our client’s budget and efficiency through the incremental reach of cat owners that care. The premium environment of TV provided Royal Canin with the most engaging platform for their creative.
Marine Heng, Media Planner, Mediacom
We were thrilled with the results from the Finecast addressable TV campaign. It has not only increased awareness and consideration of iRobot but also highlighted the compatibility of iRobot and Alexa.”
Katie Moore, Account Director, Mediacom
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