How It Works
How It Works
We make it easy to reach custom audiences across TV formats.
How It Works Why Addressable TV Our Approach New-to-TV Solutions
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
Technology
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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The creative effectiveness opportunity
After brand size, the ad creative is the biggest driver of this effectiveness, yet we still need to fully explore how to marry this with data and technology. Creative optimisation executed in addressable TV represents a huge opportunity for brands to dial up their campaign’s effectiveness. Coupled with what we know about TV boasting the highest attention levels, we’re positioned to create even better advertising experiences for brands and viewers.
4 minutes read
23/03/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Insights Thinking Inside the Box
A-Z of Addressable TV Blog Posts Research Ad Spotlight
The creative effectiveness opportunity
After brand size, the ad creative is the biggest driver of this effectiveness, yet we still need to fully explore how to marry this with data and technology. Creative optimisation executed in addressable TV represents a huge opportunity for brands to dial up their campaign’s effectiveness. Coupled with what we know about TV boasting the highest attention levels, we’re positioned to create even better advertising experiences for brands and viewers.
4 minutes read
23/03/2023

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New-to-TV solutions

Can TV advertising help your brand?

New-to-TV-Solutions_Masthead

Accessible

TV's reach isn't out of reach

Advertise on the most powerful platform and across multiple devices in the expanding TV universe without blowing your budget.

Addressable

Advertise with confidence

Optimise your campaigns with top-tier content, distribution experts, data partners and access to 100% addressable broadcaster-quality inventory.

Precise

Best-in-class data is your best friend

Reach the audience that's best for your brand with precision targeting and your choice of over 1,200 bespoke targeted segments.

Measurable

Power of TV + precision of data

Monitor near real-time campaign results with Finecast Report to view increases in awareness, recognition and sales.

Drag

TV remote close up

Are you new to TV?

100s of brands are making their mark on TV

We’ve helped countless advertisers use television for the first time.
They quickly discover that TV is the perfect medium for them.

Simplifying a complex TV landscape

Although people watch TV in more ways than in the past, they also watch more of it than ever. With a screen in every room and plenty of options to watch on-the-go, TV is a powerful opportunity for advertisers.

Related success stories

See how we help New-to-TV clients launch campaigns like seasoned pros.

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