Our Approach

We are a single point of access to addressable TV

What sets us apart

It's challenging for advertisers to manage so many broadcasters, each with their own content, segmentation and measurement standards. Thanks to our industry partnerships, we have created a powerful and single access point for you to navigate the addressable TV ecosystem.
Premium content
Audience segmentation
Measurement
Premium content

We only place ads within professionally produced, 'for TV' content

TV is still the most trusted medium that attracts highly engaged audiences. Content is full-screen, fully viewable and with the sound on - that's the best way to connect with viewers and sustain their attention.
Audience segmentation

Identify and reach relevant viewers

We can go beyond standard TV demographic audience segments. Our unique audience approach is built on trusted partnerships combining third-party and first-party data. Our approach is underpinned by:
Best in class data sources

The most robust and reliable data in the market enabling precision targeting across the addressable TV ecosystem

Geographical segmentation

Understand the behaviours and characteristics of audiences based on their residential location

Intelligence and insights

We have a deep understanding of how the data has been collected and defined

Measurement

Multiple metrics for success

We offer bespoke measurement solutions to track performance across the entire customer journey.
Brand metrics

Carefully measure incremental reach vs. linear TV and brand uplift with Finecast Total TV Measurement.

Web traffic

Determine active interest and consideration of your brand by measuring web traffic uplift.

Store footfall

Track uplift of in-store visits to get a picture of desire and intent for your products and services.

Sales

See if your campaign inspired viewers to take action by referencing advanced transaction and loyalty partnership data.

Brand safety
for all 

Publisher direct
integration

Publisher Direct Integration

100% premium, curated content directly sourced from top broadcasters that we trust.

The GroupM standard

GroupM Standard

GroupM brand safety protocols ensure your investment is placed in a premium content environment that won't negatively affect your brand.

Strict inclusion lists

Strict Inclusion List

We use platform-based safety tools and regular reporting to protect advertisers from fraud and non-safe content.

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Our-Approach_TAG-Certification

Tag certification (UK Market)

Finecast has been certified by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards.
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Discover our technology

Finecast Audience Planner is a proprietary platform for planning, pricing and activation of addressable TV advertising campaigns.
Learn more
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What our clients say about us

From finance to pet food, we work across all industries.
See all success storiesBecome a partner
The addressable TV campaign run through Finecast clearly demonstrated a positive impact on our brand health metrics. We will be looking to include addressable TV in our future campaigns.
Fabien Callens, Marketing Director, Kenneth Green Associates
Mont Blanc Logo
The precision TV data capability as planned and activated through Finecast allowed us to hone in onour very specific target audience, charity donors, and minimise advertising waste. We combined this new targeting capability with an addressable TV approach which meant we could encourage this audience at scale to act.
Lisa Ng, Marketing Lead
World Vision Logo
We are delighted with the performance of the All-New Isuzu D-Max launch campaign ‘Driven to do’ using Finecast. With the objective of cutting through the noise in the market and having a much smaller budget than our competitors, the addressable commercial enabled us to reach our target audiences whilst driving brand awareness for Isuzu and our All-New D-Max. This approach proved both highly effective and impactful.
George Wallis, Head of Marketing
Isuzu White Logo
We were very pleased with the results of our campaign. Addressable TV with Finecast enabled us to reach our target audience and drive store traffic and kitchen sales during our campaign.
Sally Allen, Advertising & Media Manager
By using Finecast’s custom targeting and single access point to addressable TV, we have been able to maximise our client’s budget and efficiency through the incremental reach of cat owners that care. The premium environment of TV provided Royal Canin with the most engaging platform for their creative.
Marine Heng, Media Planner, Mediacom
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