Why Addressable TV
Combining the
power of TV with the
precision of data
Incremental reach
Cost-effective incremental reach
We offer the best path to cost-effective incremental reach by optimising campaigns across platforms and targeting elusive audiences. We can even help mitigate media inflation.
Custom audiences
Reach the audiences that are tough to find
We create custom audiences with Finecast Audience Planner, using the most robust datasets in the market to enable precision targeting across the addressable TV ecosystem.
Geo-targeting
Tailored messages for audiences at specific locations
We use location-based data to precisely target your audiences based on proximity, travel time or trade area.
Why do you need TV?
TV is still the most powerful medium for building brands. It's also a highly effective selling tool, which keeps brands coming back for more. If you're new to TV, you've come to the right place.