A new way of reaching audiences needs a new way to measure ad effectiveness

  • 1 minute read
  • United Kingdom
  • 04/07/2022
Couple watching TV on sofa in living room

We’ve entered a new era in television advertising and these changes increase opportunities to engage consumers, but also present the challenge of devising new ways to accurately measure and ensure the reach and effectiveness of advertising campaigns.

Read the latest article on The Drum to learn how Finecast’s Total TV Measurement provides a measure of reach, frequency and incremental reach across the entire addressable TV and linear TV ecosystem.


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