CTV in 2022: the year to address new audiences
As the TV universe continues to expand, the definition of TV is thrown into question. It’s why a lot of brands are investing in a total TV approach to planning, buying and measuring advertising campaigns.
At Finecast, we believe innovative technologies across the expanding TV ecosystem will open up a lot of new opportunities for marketers to drive value and ROI from their TV campaigns.
Read the article on The Drum where our Managing Partner, Kristian Claxton explains how this may unfold in 2022, including shoppable ads and cross-platform measurements.