GroupM Brings Finecast, the World’s First Addressable Television Service to Thailand
GroupM, the media investment Group of WPP, announces the lunch of Finecast, the leading addressable television service in Thailand.
Finecast offers a unique addressable television service through a customnised developed technology and platform. This is the first global platform that enables marketers the ability to deliver targeted ads to relevant audiences via internet and screen or devices as smart televisions, smartphones, set-top-boxes, and game consoles.
With great success in the previous launches in the United States, the United Kingdom, Canada and Australia, clients under GroupM Thailand agencies namely Mindshare, MediaCom, Wavemaker, mSix&Partners and special centralised unit as GroupM Dhospaak are now entitled to enjoy this first-to-market service in addressable television. This includes the ability to create and identify unique audiences through the use of data and profiles; from socioeconomics to financial behaviours, from life-stages to specific area of livings – which is a distinctive capability that conventional television advertising cannot do.
Niklas Stalberg, CEO of GroupM Thailand said, “GroupM as the world’s leaving media investment group, we commit ourselves to make advertising better. We have partnered with leading broadcasters and content providers to develop Finecast in Thailand. The unique setup and abilities of Finecast will bring great value to all GroupM Thailand clients.”
Nirawan Vilaiswan, Head of Finecat Thailand commented, “The opportunities on advanced television advertising from Finecast is truly exciting. Our technologies and data analytics can help brands optimise their reach to audiences, as well as to reduce the loss of unnecessary costs. During our soft launch in Thailand, Finecast has helped a global motor vehicle brand to determine the identity of its advertising audiences and their locations. The brand was able to reduce cost per rating by more than half while being able to double the awareness score upon its audiences.”