Platform is the largest influence on attention

  • 1 minute read
  • United Kingdom
  • 27/07/2022
3 women watching horror movie on TV

Understanding what impacts attention – from platform and audience, to creative and branding – is vital to creating successful TV advertising campaigns.

Finecast’s recent research in partnership with Amplified Intelligence explores ‘attention elasticity’ and the positive correlation between increased attention and brand performance.

Read our latest article in The Drum to discover more insights and contributing factors.