We are a single point of access to addressable TV
What sets us apart
We only place ads within professionally produced, 'for TV' content
Identify and reach relevant viewers
Best in class data sources
The most robust and reliable data in the market enabling precision targeting across the addressable TV ecosystem
Understand the behaviours and characteristics of audiences based on their residential location
Intelligence and insights
We have a deep understanding of how the data has been collected and defined
Multiple metrics for success
Carefully measure incremental reach vs. linear TV and brand uplift with Finecast Total TV Measurement.
Determine active interest and consideration of your brand by measuring web traffic uplift.
Track uplift of in-store visits to get a picture of desire and intent for your products and services.
See if your campaign inspired viewers to take action by referencing advanced transaction and loyalty partnership data.
100% premium, curated content directly sourced from top broadcasters that we trust.
The GroupM standard
GroupM brand safety protocols ensure your investment is placed in a premium content environment that won't negatively affect your brand.
Strict inclusion lists
We use platform-based safety tools and regular reporting to protect advertisers from fraud and non-safe content.