How It Works
How It Works
We make it easy to reach custom audiences across TV formats.
How It Works Why Addressable TV Our Approach New-to-TV Solutions
Addressable TV creates incremental reach among a younger audience
Thailand's leading home improvement chain, Boonthavorn, launched an addressable TV campaign to show people how to 'Live Your Way'.
Thailand
2023
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
Technology
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Addressable TV creates incremental reach among a younger audience
Thailand's leading home improvement chain, Boonthavorn, launched an addressable TV campaign to show people how to 'Live Your Way'.
Thailand
2023
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Addressable is TV now a $56bn industry
A new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise by over 50% to $87bn by 2027.

The report was informed by over 100 interviews with advertisers, streamers and agencies – and supported by extensive bottom-up market modelling and quantitative consumer research.
5 minutes read
26/06/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Insights Thinking Inside the Box Addressable Advantage Unlocking the Potential of Addressable TV
A-Z of Addressable TV Blog Posts Research Ad Spotlight
Leveraging the power of commerce data with addressable TV
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
5 minutes read
05/09/2023

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Why Addressable TV

Combining the
power of TV with the
precision of data

Why_Addressable_TV_Masthead

Incremental reach

Cost-effective incremental reach

We offer the best path to cost-effective incremental reach by optimising campaigns across platforms and targeting elusive audiences. We can even help mitigate media inflation.

Custom audiences

Reach the audiences that are tough to find

We create custom audiences with Finecast Audience Planner, using the most robust datasets in the market to enable precision targeting across the addressable TV ecosystem.

Geo-targeting

Tailored messages for audiences at specific locations

We use location-based data to precisely target your audiences based on proximity, travel time or trade area.

Why do you need TV?

TV is still the most powerful medium for building brands. It's also a highly effective selling tool, which keeps brands coming back for more. If you're new to TV, you've come to the right place.