Finecast’s addressable TV services verified by PwC

  • 3 minutes read
  • United Kingdom
  • 13/01/2020
Finecast addressable TV services verified by PWC cover

PwC’s Independent Audit Validates Quality of Finecast’s Delivery and Reporting of Omnichannel Addressable TV Campaigns in the UK

JANUARY 13, 2020, London — Finecast and PwC today announced that PwC have completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in September 2017 to deliver precision and accountability to advanced television, helping marketers to continue reaching high-value TV audiences as viewing behaviours rapidly evolve.

Finecast is the first addressable TV advertising service provider to complete an external audit of their supply chain, delivery and reporting, fulfilling the company’s commitment to quality operations and accountability in the emerging addressable TV advertising ecosystem. Measured over three months, ending on the 31st July 2019, the audit covered Finecast’s delivery of addressable TV campaigns across the company’s broad array of content partners.

“Advertisers have long relied on television to build their brands and sell their products, and they need trustworthy partners to help navigate the modern TV environment where linear TV viewing is declining, and viewing is fragmenting across a growing universe of on demand platforms,” said Harry Harcus, UK Managing Director, Finecast. “Given ongoing concerns about the transparency, brand safety and integrity of the digital advertising supply chain, it’s important that advertisers have confidence in TV as it moves into an online environment. This audit reflects Finecast’s commitment to upholding quality addressable TV campaigns for our growing client base.”

Finecast’s addressable TV advertising services reach over 50M UK connected TV devices[1] and an estimated 50% of UK households across cable/telco set top boxes, connected TV devices, smart TVs and gaming consoles. Ads are shown alongside premium content on the largest screens; this includes access to 100% of addressable broadcast inventory (Sky and Virgin STB paid TV) and all ad-supported, on-demand and live-streaming environments.

PwC’s audit was conducted in accordance with the assurance standard ISAE 3000 issued by the International Auditing and Assurance Standards Board.

Sam Tomlinson, Partner and leader of PwC’s Media Insight & Assurance team, added “Finecast’s methodology sets out their process for campaign planning and set up, audience activation, delivery, measurement and reporting of UK addressable TV advertising campaigns across its TV and All Screen products. This process has now been subject to independent audit by us at PwC. Across all media types, there is an increased demand from advertisers for verified data to justify their marketing spend, to which Finecast has proactively responded.”

Download the full report here.