Harry Harcus, Finecast’s UK MD spoke to Beet.TV about the growth in streaming video platforms and how we will reach a point where advertisers make addressable TV central to their media planning. The ability to reach target audiences with more customized messaging will drive this shift.
“We’re going to reach a point soon-ish, I would say, of mass scale,” he said in this interview with Beet.TV. “At that point, media planners will start to lead with addressable audiences.”
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