The New York Bakery Co. (NYBCo.) is a UK business committed to baking authentic New York style bagels for the UK market. NYBCo. are constantly looking for new ways to reach their target audience and bring new consumers into the brand or increase brand consideration within current consumer’ repertoires.
NYBCo.’s challenge was driving incremental sales in a highly competitive bakery and morning goods supermarket aisle. They wanted to understand if bespoke Nectar and YouGov targeting in an addressable TV environment would deliver a revenue uplift.
“Finecast’s partnership with Nectar not only provided us with the opportunity to identify & reach our customers in high quality, broadcast environments, but also to test & learn and evaluate its impact on actual sales. The results were very strong, proving that such targeted comms activations work incredibly well for the New York Bakery Co. brand.“
Christina Honigfort, Head of Marketing, NYBCo
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