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Pharmaceutical sensitive skin care

Pharmaceutical sensitive skin care

Background

A pharmaceutical brand aims to find potential audiences among mothers in the household for their sensitive skin care remedy product within specific provinces.

Strategy & tactics

Finecast formulating a strategic approach to female with high propensity spending on relevance categories with Medical Goods & Services and Children Care products.

We optimized towards potential mothers in the selected provinces.

Result

With Finecast capability we can provide the brand’s message in areas that potential mothers are living in with precision.

Our solution

Our solution enables advertiser to precision target viewers across multiple TV environment including video on demand, streaming service and live TV through big and small screens, whilst helping advertiser address hard-to-reach TV viewers through a single access point, with standardised and independent measurement.

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