Skip to content

Redefining TV for the data age

The audience-first TV future is already here. TV is no longer about just one-to-all broadcasting – it’s about targeting bespoke audiences via smart analysis of data, providing a better experience for both viewers and advertisers. Together with AddressableTV specialists, brands are using sophisticated tools to analyse data sets and identify their key audiences, in an anonymised, GDPR-safe … Continued

A-Z of Addressable TV: D is for Data

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. What is data? Data is ubiquitous but ambiguous in equal … Continued

Finecast wins at the AdExchanger Awards!

We are absolutely thrilled to announce that Finecast took home the award for “Best Use Of Data By An Agency” for our work with eBay at the 2021 AdExchanger Awards. Finecast Audience Planner also received an honorable mention in the “Best Use Of Technology By An Agency” category. See the full list of winners here and thanks to everyone … Continued

Finecast drives cost savings and incremental reach for BMW

In an increasingly fragmented TV landscape, and a competitive autos market, BMW wanted to maximise the reach on their campaign in the most cost-efficient way to raise awareness and consideration amongst “hybrid/electric intenders” and increase test drives of BMW plug in hybrid electric vehicles. They wanted to understand if using Finecast achieved buying efficiencies and … Continued

Finecast: Audience data is the key

As viewers switch to on-demand, accurate audience data is more important than ever – and a new measurement tool from Finecast could be the answer As TV audiences’ fragment across a range of platforms and viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of one of their most trusted mediums. … Continued

What Advertisers Want: How Audience Measurement is Changing

A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued

Ready to get started?

We’d love to hear from you. Fill out the form and a team member will be in touch right away.

Contact Th