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Automotive – Premium Truck

Automotive – Premium Truck

Background

This well-established premium truck brand is exploring new way to distinguish their TV advertisement increasing awareness but with precision targeting among their affluence group of people who are searching to buy their ideal premium truck.

Challenge & objective

Determine key areas to focus for building awareness and deliver big screen impact, non-skippable environment with better cost efficiency.

Result

Finecast helped improve targeting accuracy on TV and maximise impact by delivering a campaign in viewable, brand safe broadcast content across major STB & OTT platforms.

Strategy & tactics

Compliment with the linear TV buying on boarder target nationwide, Finecast took initiative utilizing with our own household planning data to enable TV segmentation methodology navigating key areas down to postal code level that their existing and potential truck owners living in. With the focus to reaching target audience at the right household, we provide competitive advantage with more efficient CPRP, hence saving client cost.

  • Planning Stage: Define size and the right audience for the campaign according to targeted location, gender, age, and household expenditure affinity.

Our solution

Our solution enables advertiser to precision target viewers across multiple TV environment including video on demand, streaming service and live TV through big and small screens, whilst helping advertiser address hard-to-reach TV viewers through a single access point, with standardised and independent measurement.

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