Terry's Chocolate Orange partnered with Finecast to generate incremental reach, drive awareness, and increase purchase intent during a crowded Q4.
Our guest this month is Cécile Douillard. With experience in the media trading, measurement and data, and creative corners of the industry, Cécile has a comprehensive understanding of the addressable TV landscape. In her current role, she oversees the growth of addressable content, helping a wide range of clients capitalise.