Thinking Inside the Box - Capturing Attention with Addressable

  • 2 minutes read
  • United Kingdom
  • 19/05/2022
Family watching TV on sofa in living room

We commissioned research to explore the medium of TV, what it means to viewers and how they consume and respond to the content delivered within the TV environment.

Phase Four of the research is a study to understand the levels of attention across TV viewing in the UK and establish what factors drive attention in advertising.

Read more about our media coverage on Marketing Week


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