Terry's Chocolate Orange partnered with Finecast to generate incremental reach, drive awareness, and increase purchase intent during a crowded Q4.
Our guest this month is Cécile Douillard. With experience in the media trading, measurement and data, and creative corners of the industry, Cécile has a comprehensive understanding of the addressable TV landscape. In her current role, she oversees the growth of addressable content, helping a wide range of clients capitalise.
Finecast’s Senior Director of Data Solutions, Samantha Lister, spoke to Videoweek about about using retail data to target buyers and measure campaign performance.
Read the full article here.