Era of CTV Innovation: The Convergence of Digital & Linear
Advertisers everywhere are working to adapt a CTV-first mindset, and the convergence of traditional TV and digital has created a surge in technology innovation.
From the stage at Captivate, Jenn Chen from Connatix, James Chanter from Finecast and Ilana Wollin from Xandr explore the key innovations we’ve seen this year in CTV from both the buy and sell side perspectives.
They touch on everything from managing reach and frequency across partners, to content adjacency and the opportunities that ad-supported programs from Netflix, Disney, and others bring to advertisers looking to educate and entertain larger audiences.
Watch the conversation here.