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Addressable campaign drives increase in website traffic and revenue for The Cotswold Company
The Cotswold Company is a premium home and furniture retailer with 11 stores around England and a strong ecommerce presence which generates a large portion of their sales.
The brand first used Finecast in 2021 to improve awareness and consideration as a premium furniture brand. By using a combination of data partners, Finecast built a custom audience of people with interests in home furniture and home improvements, and the results demonstrated Finecast’s ability to build brand awareness.
After a successful year of ‘testing and learning’ in 2021, The Cotswold Company wanted to better understand the efficiencies of their marketing budget. Their 2022 activity sought to assess Finecast’s ability to drive consideration and intent.
United Kingdom
2023
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
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For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Addressable campaign drives increase in website traffic and revenue for The Cotswold Company
The Cotswold Company is a premium home and furniture retailer with 11 stores around England and a strong ecommerce presence which generates a large portion of their sales.
The brand first used Finecast in 2021 to improve awareness and consideration as a premium furniture brand. By using a combination of data partners, Finecast built a custom audience of people with interests in home furniture and home improvements, and the results demonstrated Finecast’s ability to build brand awareness.
After a successful year of ‘testing and learning’ in 2021, The Cotswold Company wanted to better understand the efficiencies of their marketing budget. Their 2022 activity sought to assess Finecast’s ability to drive consideration and intent.
United Kingdom
2023
About Us
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We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Ad Spotlight: Chris Keenan, Global Chief Product & Commercial Officer, Finecast
Our guest this month is Chris Keenan. Chris grew up in the United States and has over 20 years of experience working in digital media on both sides of the pond. He joined Finecast in January where he leads the global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy.

From developing industry-first products to creating proprietary technology for brand and agency partners, Chris is a technologist at heart.
6 minutes read
30/05/2023
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Ad Spotlight: Chris Keenan, Global Chief Product & Commercial Officer, Finecast
Our guest this month is Chris Keenan. Chris grew up in the United States and has over 20 years of experience working in digital media on both sides of the pond. He joined Finecast in January where he leads the global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy.

From developing industry-first products to creating proprietary technology for brand and agency partners, Chris is a technologist at heart.
6 minutes read
30/05/2023

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Platform is the largest influence on attention

1 minute read
United Kingdom
27/07/2022

3 women watching horror movie on TV

Understanding what impacts attention – from platform and audience, to creative and branding – is vital to creating successful TV advertising campaigns.

Finecast’s recent research in partnership with Amplified Intelligence explores ‘attention elasticity’ and the positive correlation between increased attention and brand performance.

Read our latest article in The Drum to discover more insights and contributing factors.