Terry's Chocolate Orange partnered with Finecast to generate incremental reach, drive awareness, and increase purchase intent during a crowded Q4.
Our guest this month is Cécile Douillard. With experience in the media trading, measurement and data, and creative corners of the industry, Cécile has a comprehensive understanding of the addressable TV landscape. In her current role, she oversees the growth of addressable content, helping a wide range of clients capitalise.
Our UK MD, Harry Harcus, was interviewed by Video Ad News in Cannes to talk about the need to simplify addressable TV advertising for clients.Watch the interview.