The pick-up professionals
Make a great impact at launch without a massive budget
Build fully bespoke audience segments for Isuzu's Do-ers audience
We are delighted with the performance of the All-New Isuzu D-Max launch campaign ‘Driven to do’ using Finecast. With the objective of cutting through the noise in the market and having a much smaller budget than our competitors, the addressable commercial enabled us to reach our target audiences whilst driving brand awareness for Isuzu and our All-New D-Max. This approach proved both highly effective and impactful.
The ad successfully targeted an audience who are more likely to purchase from the brand, highlighting a decrease in wastage.
The campaign achieved positive results overall; the ad successfully targeted an audience who are more likely to purchase from the brand. This highlights a decrease in wastage as the ad was displayed to fewer people unlikely to engage with Isuzu. Additionally, the ad really resonated with people and the key messages were well understood. Exposed groups showed uplifts across all brand metrics tested, including:• The number of respondents likely to recommend the brand more than tripled between the control and exposed groups• 74.6% of the exposed audience were likely to consider Isuzu compared to 28.3% of the control group• Purchase intent more than doubled between the control and exposed groups.