Effectively connect with audiences on the world's most powerful medium and get measurable results at an affordable price.
Discover the ability of addressable TV
TV is no longer just a tool for mass awareness in which advertisers fight for primetime slots. TV has evolved into a meticulous tool for capturing the attention of custom audiences.
We create custom audiences by using the market's most robust datasets to precisely target viewers across the addressable TV ecosystem. And we do it all with Finecast Audience Planner.
The brand lift study conducted by Finecast for our SS22 campaign was very thorough and helpful. It provided key insights that we plan to implement into future paid media initiatives, which will help shape and guide our messaging and targets.
Deyvanshi Masrani, Senior Brand Manager
We were thrilled with the results from the Finecast addressable TV campaign. It has not only increased awareness and consideration of iRobot but also highlighted the compatibility of iRobot and Alexa.”
Katie Moore, Account Director, Mediacom
TV was an obvious choice for building brand equity and awareness around our new car-buying platform. To avoid wastage we looked at TV in a different way to how we may have tackled it previously – by using addressable or non-linear TV advertising – which ultimately could prove to be a more cost effective solution to target in-market audiences.
Darren Pitt, Marketing Director, Haymarket Automotive
We are delighted with the performance of the All-New Isuzu D-Max launch campaign ‘Driven to do’ using Finecast. With the objective of cutting through the noise in the market and having a much smaller budget than our competitors, the addressable commercial enabled us to reach our target audiences whilst driving brand awareness for Isuzu and our All-New D-Max. This approach proved both highly effective and impactful.
George Wallis, Head of Marketing
We saw an immediate effect to our MoM sales during the campaign launch. As broader awareness within our target audience grew over time, we enjoyed a compounding lift in sales that endured beyond campaign close. Validating TV’s strength in Adstock.