Effectively connect with audiences on the world's most powerful medium and get measurable results at an affordable price.
Discover the ability of addressable TV
TV is no longer just a tool for mass awareness in which advertisers fight for primetime slots. TV has evolved into a meticulous tool for capturing the attention of custom audiences.
We create custom audiences by using the market's most robust datasets to precisely target viewers across the addressable TV ecosystem. And we do it all with Finecast Audience Planner.
The brand lift study conducted by Finecast for our SS22 campaign was very thorough and helpful. It provided key insights that we plan to implement into future paid media initiatives, which will help shape and guide our messaging and targets.
Deyvanshi Masrani, Senior Brand Manager
The precision TV data capability as planned and activated through Finecast allowed us to hone in onour very specific target audience, charity donors, and minimise advertising waste. We combined this new targeting capability with an addressable TV approach which meant we could encourage this audience at scale to act.
Lisa Ng, Marketing Lead
Our first ever TV campaign run through Finecast delivered on its promise of building brand awareness and positive consideration. We’ll definitely be looking to include addressable TV in our future campaigns.
Rebecca Stone - Head of Brand Marketing
Addressable TV allowed us to add incremental reach to our linear TV campaign, in turn giving us access to lighter TV viewers. Because we can be more focused in our messaging to our target audiences, we can minimise wastage and be much more efficient.
Jo Bray, Head of Brand Marketing
By using Finecast’s custom targeting and single access point to addressable TV, we have been able to maximise our client’s budget and efficiency through the incremental reach of cat owners that care. The premium environment of TV provided Royal Canin with the most engaging platform for their creative.