Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
In this week’s ad spotlight we hear from Rufina Lawani, Head of Regional at Finecast. She shares how the economic climate is changing advertising and what the future holds, sound career advice, as well as her new role with NABS to support employee well-being.
Why Addressable TV
Finecast created a bespoke audience and campaign for TalkTalk, with an aim to increase its reach through their AV channels. The campaign achieved a cost saving of £227,000 and a +1.3% incremental reach across all target audiences.
Aperol increased awareness and consideration of their brand using Finecast's All Screen product to target a bespoke audience across all screens. The campaign was successful in driving incremental sales and growing their customer base, with positive brand health metrics.
Finecast helped iRobot reach their target audiences by using Finecast's sophisticated targeting capabilities and the Finecast All Screen product. The campaign was very effective in enabling iRobot to reach their target audiences, with Exposed groups showing uplifts across all metrics tested.
Miracle-Gro utilised the power of addressable TV to create a custom audience of keen gardeners and reach them on the the most impactful and engaging environment – the TV screen. The campaign was very successful with strong results across key metrics including a 3.5% increase in total revenue and a more than 2% increase in total customers.
Hyperoptic turned to Finecast to raise brand awareness in areas where their service was available and to drive an uplift in interest, enquiries, and ultimately, sales. New to TV advertising, they wanted to deploy their TV budget as cost effectively as possible; this meant delivering their ad only to those for whom their service was available. The campaign was very effective in enabling Hyperoptic to reach their target audiences, drive incremental sales and grow their customer base.
Finecast helped World Vision Australia (WVA) to launch a campaign to reach those who are most likely to give when they see stories of children living in poverty, using a combination of data inputs from Finecast Audience Planner. The campaign drove strong ad recall across all ages, genders and life stage groups, including those over 40 years of age, and significantly high recall was also seen among people aged between 18 and 39 and males.