Unlocking the Potential of Addressable TV
The promise of addressable TV
Spanning a range of existing and emerging platforms and technologies, addressable TV offers media buyers a dizzying array of opportunities to target and reach key consumer groups with sophisticated creative material.
To build a robust global picture of the potential of addressable TV, Ampere Analysis conducted over 100 interviews with advertisers, streamers and agencies, bottom-up market modelling and quantitative research. Learn more below.
In this report, you'll discover
• Key use cases for addressable TV for campaigns across marketers of different sizes, scales, geographies and sectors
• Solutions and best practice for media buyers and addressable TV service providers when dealing with the challenges encountered in the addressable sector.
• Emerging opportunities, screens and technologies that will shape the addressable TV space of the future