Addressable TV | New York, NY - 175 Greenwich Street

Business Analyst



Job Description

Operating Company


Job Title

Business Analyst

Department / Team

Product, Data, & Analytics

Reporting To

Manager, Platform Solutions & Partnerships


United States


About Finecast

Finecast, a GroupM company specializing in Addressable TV, delivers digital-like precision and accountability to advertising on the most powerful branding medium - television.  

As TV audiences fragment across a range of premium video content, TV advertisers are grappling with how to continue making the best use of their most trusted medium. Finecast was created to help solve this challenge.


Finecast’s proprietary planning tool enables advertisers to precision-target viewers across premium video (On Demand, Linear and CTV). Using data and technology, Finecast helps advertisers reach their desired audience through a single access point to the addressable TV ecosystem. All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.


At Finecast, our vision is to advance TV advertising experiences for brands and viewers.


About GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Essence, MediaCom, Mindshare, m/SIX, and Wavemaker.


Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.


The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.



The Team

Finecast US is a start-up incubator within the well-established WPP holding company.  We’re a team of talented addressable specialists coming together to shape the future of TV advertising, and as such, we set high standards for the individuals we hire and the skillsets they bring to our business.


We are creative thinkers with strong communication skills and a passion for what we do. We aren’t afraid to take a hands-on approach to help our business grow. All of this translates into real energy powering our team culture.

There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.



The Role Objective


The Business Analyst is primarily responsible for improving the value of the Finecast product by delivering improvements to the user-facing platforms and business operations tools. You will be working across multiple teams for a rapidly growing business unit inside of GroupM.  In this role your drive, creativity and ability to define problems and work through solutions will be pivotal to Finecast’s successWe are a community of international product leaders in the advanced advertising space building a unique product for the global advanced TV marketplace.



Key responsibilities are as follows:


          Assist in the delivery of feature of user-facing products of the Finecast platform (Planning, Forecasting, Reporting)

          Work with Manager, Platform Solutions to define and drive the yield, operations, planning, billing strategy and product roadmap for Finecast US Business Operations teams 

          Assist Platform team to facilitate delivery of US requirements into the global product roadmap and deliverables associated to those initiatives

          Assist the project roll out and programs associated to Finecast US OMS, CRM, SSP roadmap, inclusive of existing and new business needs from Leadership, Sales and Operations

          Ability to reliably and repeatedly identify business problems and propose product solutions

          Gather, analyze, and prioritize product requirements based on stakeholder input

          Drive and document product discovery and delivery processes for initiatives within this area

          Articulate business cases and prioritization of features for resource allocation

          Follow through on process for developing timelines for product deliverables and delivering against goals




Candidate Requirements

The successful candidate has:

          1+ years of Product Management experience/Ad Operations/ Business Analyst

          Experience and familiarity in the advertising, marketing, AdTech/MarTech space including, addressable TV, CTV, OTT, data, Ad serving, CRM, OMS, DSPs, and SSPs (Tech Stack)

          Ability to work with cross-functional teams across an array of stakeholders such as end-users, business leads, and technical & product teams

          Keen understanding of advertising business models across the ecosystem

          Basic understanding of technical workflows in the advertising space

          Experience with Operations, Planning, Yield Systems for requirements and documentation

          Excellent oral and written communication skills

          MS/ BS/BA or above in Business, Communications, Computer Science, or related field


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.