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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
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Addressable is TV now a $56bn industry
A new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise by over 50% to $87bn by 2027.

The report was informed by over 100 interviews with advertisers, streamers and agencies – and supported by extensive bottom-up market modelling and quantitative consumer research.
5 minutes read
26/06/2023
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Ad Spotlight: Cécile Douillard, Global Head of Growth, Addressable Content, Hogarth (WPP)
Our guest this month is Cécile Douillard. With experience in the media trading, measurement and data, and creative corners of the industry, Cécile has a comprehensive understanding of the addressable TV landscape. In her current role, she oversees the growth of addressable content, helping a wide range of clients capitalise.
7 minutes read
08/11/2023

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Addressable TV advertising launched in the Philippines

1 minute read
Philippines
22/12/2022

GroupM announced on Wednesday the launch of Finecast, an addressable television (TV) company, in the Philippines.

Finecast allows advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms, set-top boxes, a variety of video-on-demand services, over-the-top providers, and game consoles, GroupM said in an e-mailed statement.

“As the world’s largest media advertising company, GroupM is able to forge the sizeable partnerships necessary to identify relevant audiences in the fragmented TV landscape,” GroupM Philippines and Singapore Chief Executive Officer Puneet Arora said.

In the Philippines, GroupM, through Finecast, has partnered with various content providers, broadcasters, platforms, and data providers, he added.