The targeting power of Addressable TV
One of the most attractive features of addressable TV is its capacity to target audiences down to a postcode level in a non-personally identifiable, GDPR-compliant manner.
At Finecast we have a full-funnel approach which gives advertisers the power to effectively target the right audiences and to reach consumers across linear, on-demand and live-streamed services. By partnering with leading data and content providers, we can attract hundreds of new advertisers to our platform every year.
In this latest Mobile Marketing Magazine article, our Partnerships Director Joseph Kinchin reveals what targeting options are available to Addressable TV advertisers.