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The Cotswold Company is a premium home and furniture retailer with 11 stores around England and a strong ecommerce presence which generates a large portion of their sales.
The brand first used Finecast in 2021 to improve awareness and consideration as a premium furniture brand. By using a combination of data partners, Finecast built a custom audience of people with interests in home furniture and home improvements, and the results demonstrated Finecast’s ability to build brand awareness.
After a successful year of ‘testing and learning’ in 2021, The Cotswold Company wanted to better understand the efficiencies of their marketing budget. Their 2022 activity sought to assess Finecast’s ability to drive consideration and intent.

Mars wants to drive greater effectiveness from their media investment by better use of data and digital engagement.

Cancer Research UK (CRUK) is the world’s largest independent cancer research organisation. Following the Covid-induced disruption of recent years, CRUK planned to relaunch one of its most profitable fundraising pillars: Race for Life (RFL). The end goal? To make this the most locally relevant, national campaign ever. To achieve their goals, CRUK turned to EssenceMediacom, Creative Futures and GroupM Nexus with its cross-channel solution, Unmissable. Unmissable is a GroupM Nexus collaboration that delivers programmatic media at broadcast scale, bringing together the power of Finecast, Xaxis, and Sightline into one cross channel execution, enabling clients to activate a single campaign across broadcaster video-on-demand (BVOD), digital audio, digital out-of-home (DOOH), mobile, premium digital video, and premium display.

Haven holiday parks wanted to increase sales at their holiday parks, as well as reach a more affluent audience, thereby increasing the booking value of each holiday.

Boots wanted to tune into consumers’ post-COVID sentiment with its ‘Summer Better Be Ready’ multi-channel campaign to drive incremental spend amongst existing Boots customers.

Miracle-Gro utilised the power of addressable TV to create a custom audience of keen gardeners and reach them on the the most impactful and engaging environment – the TV screen. The campaign was very successful with strong results across key metrics including a 3.5% increase in total revenue and a more than 2% increase in total customers.

Hyperoptic turned to Finecast to raise brand awareness in areas where their service was available and to drive an uplift in interest, enquiries, and ultimately, sales. New to TV advertising, they wanted to deploy their TV budget as cost effectively as possible; this meant delivering their ad only to those for whom their service was available. The campaign was very effective in enabling Hyperoptic to reach their target audiences, drive incremental sales and grow their customer base.

Royal Canin used 3rd party data and Mastercard aggregated and anonymised transactional data to identify households with cat owners and deliver its audio-visual message. The campaign achieved positive results such as 74% of the exposed group showing likelihood to purchase Royal Canin compared to 33% of the control group.