Finecast targeting drives strong results for new to TV advertiser Hyperoptic
New to TV advertising, they wanted to deploy their TV budget as cost effectively as possible; this meant delivering their ad only to those for whom their service was available.
When we saw what Finecast could do, we knew we’d found the solution to our ambition (and challenge!) to put our brand on TV. It’s been seamless getting our campaign planned and activated, and the measurement techniques give us the confidence to invest TV as a channel.
The results demonstrate that the campaign was very effective in enabling Hyperoptic to reach their target audiences, drive incremental sales and grow their customer base.
The Brand Uplift Study showed impressive results with uplifts across all metrics for the exposed audiences, including:
- 49% increase in Intent to purchase
- A 20 point increase in Brand Awareness
The results of the Web Uplift Study demonstrate significant uplifts across a range of KPIs. Most notably, the following uplifts are driven by Hyperoptic’s Finecast campaign:
- +33% in orders, equating to an incremental ~25% in orders
- +27% in postcode searches, equating to an incremental ~21% in searches