Addressable campaign drives increase in website traffic and revenue for The Cotswold Company
The Cotswold Company is a premium home and furniture retailer.
The Cotswold Company partnered with Finecast to identify and reach their optimal target audience via addressable TV.
The impact that our Finecast campaign had on our web traffic and revenue showed us, once again, how important it is to get our creative in front of a receptive audience.
To gain insight into The Cotswold Company’s measurement objectives, AudienceProject used campaign exposure data and Google Analytics conversion data to determine the impact of the Finecast campaign on web sessions, revenue, and pages viewed per session.
Across the campaign period, Finecast drove:
- an uplift of 4.87% in online sessions vs. the control baseline
- A 5.57% increase in revenue vs. the control baseline
- An incremental uplift of approximately 56.6k online sessions