Effectively connect with audiences on the world's most powerful medium and get measurable results at an affordable price.
Discover the ability of addressable TV
TV is no longer just a tool for mass awareness in which advertisers fight for primetime slots. TV has evolved into a meticulous tool for capturing the attention of custom audiences.
We create custom audiences by using the market's most robust datasets to precisely target viewers across the addressable TV ecosystem. And we do it all with Finecast Audience Planner.
We’re thrilled with the results we got through running an addressable TV campaign with Finecast. We’ve realised that addressable TV offers more benefits than just great audience targeting; working with Finecast gave us access to premium content, a greater volume of inventory, and platforms that are helping us reach our goals.
Ben Cooper, Head of Marketing
We are delighted with the performance of the All-New Isuzu D-Max launch campaign ‘Driven to do’ using Finecast. With the objective of cutting through the noise in the market and having a much smaller budget than our competitors, the addressable commercial enabled us to reach our target audiences whilst driving brand awareness for Isuzu and our All-New D-Max. This approach proved both highly effective and impactful.
George Wallis, Head of Marketing
TV was an obvious choice for building brand equity and awareness around our new car-buying platform. To avoid wastage we looked at TV in a different way to how we may have tackled it previously – by using addressable or non-linear TV advertising – which ultimately could prove to be a more cost effective solution to target in-market audiences.
Darren Pitt, Marketing Director, Haymarket Automotive
Our first ever TV campaign run through Finecast delivered on its promise of building brand awareness and positive consideration. We’ll definitely be looking to include addressable TV in our future campaigns.
Rebecca Stone - Head of Brand Marketing
We’ve enjoyed the success of our previous addressable TV campaigns with Finecast and were excited to innovate with this new approach harnessing the power of our first-party data and the valuable insights from Boots Advantage Card purchase activity, as well as trial shoppable ads.
We are part of GroupM Nexus, the world's largest performance marketing organisation. Our global reach extends to over 10 countries with more on the horizon.