With plenty of screens to choose from, people are watching TV whenever and wherever they want. Addressable TV is the key to reaching them at the right time and on the big screen.
Addressable TV advertising opens the door for brands to enter the TV space, increases the reach of your large-scale traditional TV ad buys and focuses on relevance and impact.
Finecast’s partnership with Nectar not only provided us with the opportunity to identify & reach our customers in high quality, broadcast environments, but also to test & learn and evaluate its impact on actual sales. The results were very strong, proving that such targeted comms activations work incredibly well for the New York Bakery Co. brand.
Christina Honigfort, Head of Marketing
We were thrilled with the results from the Finecast addressable TV campaign. It has not only increased awareness and consideration of iRobot but also highlighted the compatibility of iRobot and Alexa.”
Katie Moore, Account Director, Mediacom
TV is the strongest channel for BMW to drive leads and enquiries and replicating this in a more targeted environment is the reason why Finecast has become indispensable for our VOD plans.
Fiona Jones, Brand Communications Manager
TV was an obvious choice for building brand equity and awareness around our new car-buying platform. To avoid wastage we looked at TV in a different way to how we may have tackled it previously – by using addressable or non-linear TV advertising – which ultimately could prove to be a more cost effective solution to target in-market audiences.
Darren Pitt, Marketing Director, Haymarket Automotive
The picture this builds for advertisers is quite exciting – the possibilities for exploration into audiences and the content they are served is limited only by imagination (and budgets!) and it’s when audience targeting and creative content work hand in hand that advertisers can see the maximum benefits of addressable TV.