How It Works
How It Works
We make it easy to reach custom audiences across TV formats.
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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Addressable is TV now a $56bn industry
A new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise by over 50% to $87bn by 2027.

The report was informed by over 100 interviews with advertisers, streamers and agencies – and supported by extensive bottom-up market modelling and quantitative consumer research.
5 minutes read
26/06/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Insights Thinking Inside the Box Addressable Advantage Unlocking the Potential of Addressable TV
A-Z of Addressable TV Blog Posts Research Ad Spotlight
Ad Spotlight: Cécile Douillard, Global Head of Growth, Addressable Content, Hogarth (WPP)
Our guest this month is Cécile Douillard. With experience in the media trading, measurement and data, and creative corners of the industry, Cécile has a comprehensive understanding of the addressable TV landscape. In her current role, she oversees the growth of addressable content, helping a wide range of clients capitalise.
7 minutes read
08/11/2023

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About Us

Finecast is the global leader in addressable TV

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Purpose

Simplifying the TV landscape

We provide a single point of access to the addressable TV landscape, from planning campaigns to measuring the benefits to your business.

Our approach

How we work

Our unique approach is rooted in valuable partnerships and alliances, underpinned by cutting-edge technology.

Drag

We believe in the power of TV. It's still the most trusted advertising medium.

We put
people first

As an open culture, we respect each other and take our work seriously and we know how to have fun – that’s what brings us together.

Our United States
leadership team

Marissa Jimenez

Managing Director

Joanna Avery

Client Engagement

Kim Gibbard

Operations

Lauren Hodgson

Business Strategy

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Trusted partnerships

We provide advertisers with access and scale by partnering with premium broadcasters across the entire addressable TV ecosystem.

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Latest
Finecast news

Addressable is TV now a $56bn industry

GroupM launches new hyperlocal audience targeting solution for addressable TV

GroupM Taps Rathakorn Surbsuk as Head of Finecast in Indonesia, Thailand & Vietnam

Addressable TV presents an opportunity to continually innovate in what is deemed as ‘The Golden Era of TV’. / Levi Stute

More than a feeling: resonance via addressable TV is the creative reawakening that adland needs

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We're always on the lookout for exceptional talent. Find your next opportunity at Finecast.

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