Finecast helped World Vision Australia (WVA) to launch a campaign to reach those who are most likely to give when they see stories of children living in poverty, using a combination of data inputs from Finecast Audience Planner. The campaign drove strong ad recall across all ages, genders and life stage groups, including those over 40 years of age, and significantly high recall was also seen among people aged between 18 and 39 and males.
A new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise by over 50% to $87bn by 2027.
The report was informed by over 100 interviews with advertisers, streamers and agencies – and supported by extensive bottom-up market modelling and quantitative consumer research.
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
Why Addressable TV