Finecast delivers campaign effectiveness and brand uplift for Hillarys
The UK’s leading made-to-measure window specialists
Drive brand awareness and consideration
Create a bespoke audience and reach them across all screens.
Using Finecast, we were able to target the right customer with our creative – reducing wastage and ensuring only the relevant consumers were exposed. The uplift study also helped to reaffirm the creative decisions we had made and gave us the confidence to invest further into video-on-demand platforms in order to change the perception of the brand.
The campaign was very effective in enabling Hillarys to reach their target audiences and drive consideration and brand awareness.
The campaign achieved positive results overall, with exposed groups showing uplifts vs. control across all metrics tested, including: 70% of the exposed viewers are “likely” to purchase Hillarys compared to 45% in the control group• Exposed respondents were 3x more likely than the control group to recommend Hillarys• A 22%-point increase between the control and exposed for those likely to consider Hillarys• 84% aided brand awareness for the exposed group versus 65% for the control group• 62% took action after seeing the ad, including discussing with family or friends and searching for more information online.
Credits: Photos by Justin Schüler, Keenan Barber, Nong V, Maria Orlova