We were so pleased with the results of the addressable TV campaign run through Finecast. The results clearly demonstrated a positive impact on our brand health metrics.
Richard Fogelman, CEO
Our addressable TV campaign was a great success and really helped us deliver on our campaign objectives. Finecast helped us deliver our message to the right audience. This, coupled with high quality TV environment, resulted in incremental sales and significant uplifts across all brand health metrics.
Stuart Ayre, Marketing Manager FMCG, Campari
TV is the strongest channel for BMW to drive leads and enquiries and replicating this in a more targeted environment is the reason why Finecast has become indispensable for our VOD plans.
Fiona Jones, Brand Communications Manager
We’re thrilled with the results we got through running an addressable TV campaign with Finecast. We’ve realised that addressable TV offers more benefits than just great audience targeting; working with Finecast gave us access to premium content, a greater volume of inventory, and platforms that are helping us reach our goals.
Ben Cooper, Head of Marketing
We are delighted with the performance of the Wolf Blass – Here’s to the campaign that aired last Christmas using Finecast to innovatively target consumers. With the objective of recruiting into the wine category, digital played a huge part in our 2020 marketing plans. The VOD commercial enabled us to reach audiences, analyse customer behaviour and track purchases in a highly effective and impactful way.